In autumn 2024, we started working on our new brand—and now we’re proud to be launching it.
What began as a simple need to update our look turned into something much more fundamental. This wasn’t just about visuals or taglines—it was about articulating who we really are, what we believe in, and how we want the world to see us.
Here’s the story behind it.
And yes—we did it all in collaboration with Velvet, the #1 empathy-first design agency in the world! We googled that ;)
Why did we even start thinking about our brand?
Some time ago, we asked ourselves the question that sits at the core of everything meaningful: why are we doing all this? Why do we show up every day, solve incredibly complex problems, and do it with this much care and consistency? And why does it matter?
The questions sparked something bigger than we expected. We started to unpack who we are. What we do. How we do it. And somewhere along the way, we realized that this wasn’t just a brainstorm—it was the start of one of the most important projects in Kodality’s journey: the brand.
Why did we ever need a new brand?
For a long time, we kept things simple. We’re engineers. We believe what we are building matters more than how it looks.
We used different versions of our logo, spelled our name in different ways, and a few years ago, our current Kodality logo was born. But the other things? They stayed simple and didn’t really speak to who we are. At the same time, we were maturing as a company. We were thinking deeply about people, organizational development, strategy, risk management and most importantly—how to tie it all together. We knew we needed to run these projects, but also find something that connected them. And that was the brand.
We were thinking deeply about people, organizational development, strategy, risk management and most importantly—how to tie it all together.
Who are we, really?
During the branding process, we came to a bold and clear understanding: we are not just a dev company—we are an elite force. It means higher expectations. More ownership. A culture where it’s not about following orders but solving missions that really matter.
And what about the values? We knew we couldn’t just sit down and invent a list of values. That would never work. We did it differently—we looked inside. We took what was already working, what people already believed in, and formalized it.
Then came the next question: how do we make it stick?
Why not use animals? Memorable. Fun. And surprisingly deep.
And that was it. The idea stuck. We got attached quickly. We always wanted a mascot—but we never imagined we’d end up with an ecosystem of symbolic creatures.
Why does it matter?
For Kodality, the strong brand isn’t just about recognition—it’s about alignment. It’s a shared understanding of who we are, what we stand for, and what kind of work we do. Our new brand gives us the language and tools to express what’s always been true about Kodality: we’re here to solve the hardest problems in IT, not just with skill, but with purpose.
It helps us attract the kind of people who thrive here. It brings clarity in moments of uncertainty, and direction in times of change. It helps us say no to what doesn’t fit.
The brand reminds us that every project we take on is part of something bigger.
A huge thank you to everyone who helped bring this new brand to life. From brainstorming sessions to creative sparks, thoughtful feedback to brave decisions—this was a team effort through and through. We couldn’t have done it without you.
